DECODING POPUNDERS: A GUIDE TO THIS ADVERTISING FORMAT

Decoding Popunders: A Guide to This Advertising Format

Popunder advertising has surfaced as a popular online tactic, often utilized by advertisers to boost brand awareness. Unlike intrusive pop-ups, popunders display under the main window, remaining undetectable until the user clicks with the tab or window. This novel characteristic allows for a less disruptive advertising interaction for users. E

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